Nike: Just DAO It
2026
Sculpture
4,80 × 28,8 × 28,8 cm
Or pay 3 times This work plays with a very well-known symbol of popular culture by cleverly and contemporaneously repurposing it. Presented in the form of a framed diskette, Just DAO It It blends 90s design with the ideas of today’s digital world.
The slogan has been revised to “Just DAO It”, In reference to new forms of online organization and digital communities. This change prompts us to reflect on how large brands, technology, and collaboration methods evolve over time.
The use of an old computer monitor that has been reworked and hand-painted creates a strong contrast between the past and the future. The object becomes a clear, easy-to-read visual piece, but one that is full of meaning.
In-store pickup — Come pick up your artwork directly from the gallery, at 91 Rue Saint-Honoré, Paris 1st.
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