With «YouTube Killed the Video Star,» Arlo Sinclair transforms a simple VHS tape into a work laden with irony and nostalgia. By repurposing the famous YouTube logo on a cassette label, the artist highlights the radical shift in our video consumption, from physical media to the streaming era.

This play, both funny and melancholic, evokes the disappearance of video stores, home recordings, and an entire culture tied to the VHS object. The contrast between obsolete technology and the modern message creates a visual tension that is as relevant as it is moving.